3PW Acquires Bluecommerce, Rebrands as Qubify to Enhance Direct-to-Consumer Offerings
3PW has acquired London-based Bluecommerce, rebranding it as Qubify to strengthen its direct-to-consumer services. This move aims to enhance support for brand partners in managing sales channels, integrating marketplace, digital retail, and direct sales strategies. Lorenzo Caputi, co-founder of Bluecommerce, joins Qubify's board to guide its growth within the 3PW ecosystem.
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3PW has acquired Bluecommerce, a London-based company, and rebranded it as Qubify to bolster its direct-to-consumer offerings. The acquisition enhances 3PW's ability to assist brand partners in managing sales channels across marketplaces and digital retail.
Despite the acquisition, 3PW maintains its focus on Amazon Vendor services, which remain central to its market differentiation. Lorenzo Caputi, co-founder of Bluecommerce, will support Qubify's growth by joining its board, aiming to provide strategic direction and enhance value for brands in the D2C and ecommerce automation sectors.
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