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Aircapture has appointed Jeff Holyoak as Head of Commercial Strategy to drive the global expansion of its modular direct air capture (DAC) technology. This appointment aligns with the company's recent milestones, including a $50 million Series A financing and the launch of Japan's first commercial DAC facility.

Aircapture's Project Hajar in the UAE also received a $1 million XPRIZE, becoming operational in under three weeks. The merchant CO₂ market, currently valued at $12 billion, is expected to reach $20 billion by 2033. Holyoak's expertise will support Aircapture in addressing the increasing demand for high-purity, non-fossil CO₂ across various industries.