ASA Bans British Gas and Hive Ads for Misleading Green Energy Claims
The Advertising Standards Authority (ASA) has banned advertisements from British Gas and Hive for misleading claims regarding savings on green energy products. British Gas's paid Meta ad claimed customers could save up to £546 with a heat pump, but an investigation showed only 34% of customers achieved those savings. Similarly, Hive's ad claimed a 94% reduction in electricity bills with solar panels, but only 44% were expected to realize such savings. Both companies cited space restrictions for not including full details in their ads.
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The Advertising Standards Authority (ASA) has prohibited ads from British Gas and Hive due to misleading savings claims for green energy products. British Gas's Meta ad claimed up to £546 in savings from heat pumps, but only 34% of customers could achieve this, with some facing higher bills.
Hive's national ad claimed a 94% reduction in electricity bills with solar panels, but only 44% were expected to realize this saving. Both companies defended their claims citing space limitations, but the ASA found the ads misleading and issued bans along with warnings on future advertising.
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