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The Advertising Standards Authority (ASA) has prohibited ads from British Gas and Hive due to misleading savings claims for green energy products. British Gas's Meta ad claimed up to £546 in savings from heat pumps, but only 34% of customers could achieve this, with some facing higher bills.

Hive's national ad claimed a 94% reduction in electricity bills with solar panels, but only 44% were expected to realize this saving. Both companies defended their claims citing space limitations, but the ASA found the ads misleading and issued bans along with warnings on future advertising.