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Aurora Mobile has announced a strategic partnership with Blurams to utilize EngageLab's marketing automation technology for global IoT service growth. This partnership aims to transition Blurams from hardware sales to comprehensive service offerings in the AIoT sector.

Blurams, active in North America, Europe, Latin America, and Southeast Asia, seeks to enhance service excellence and increase cloud service adoption through improved user experiences. The collaboration will optimize service delivery and automate user engagement to support Blurams' global growth strategy.