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B90 Holdings anticipates that its revenue for the year ending December 31 will surpass market expectations, aided by strong campaign performance. EBITDA is forecasted to be in line with consensus, despite increased marketing costs.

The AIM-traded performance marketing group continues to develop a scalable, automated B2B customer acquisition platform for the i-gaming sector. Increased marketing expenditure is attributed to rising competition and costs in Google-led acquisition channels, though operational leverage and cash discipline mitigate this impact.

The group has integrated automation and AI tools into its operations, improving campaign efficiency and enhancing partner returns. B90 aims for similar growth in 2026, capitalizing on global sporting events like the FIFA World Cup. The executive chairman emphasized continued investment in high-return marketing and maintaining cost control to support revenue and EBITDA growth.