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Balance Eco has introduced Balance Units, a new sustainability credit that combines carbon offsetting with commitments to biodiversity and social equity. Buyers include Kid-A and Ninja Tune, with units currently priced at £40 ($55).

Projects must be protected for a minimum of 100 years and demonstrate positive community impacts, such as those from a 230-acre afforestation project in Scotland. Balance Eco has converted 270,000 carbon credits into Balance Units and has a pipeline of 5 million. Despite its innovative approach, the methodology faces skepticism from established carbon market players regarding its rigor and the novelty of its claims.