Borgers and Straathof Launch CRM Agency Nextence

Nextence has been established by Marc Borgers and Michael Straathof to address the gap between marketing ambitions and their realization. The agency focuses on improving execution by effectively utilizing existing systems and fostering collaboration across departments.

With over 25 years of combined experience, the founders emphasize that real value emerges when strategy, technology, and people are aligned. Their approach includes developing concrete roadmaps, guiding implementations, and deploying specialized experts to ensure project success. This initiative highlights the crucial need for organizations to maximize their marketing automation investments, which are currently underutilized.