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Bosch is expanding its industrial strategy in Mexico by integrating advanced automation, artificial intelligence, and digital twin technologies to enhance productivity and modernize manufacturing processes. The company combines capabilities from Bosch Rexroth and Bosch Manufacturing Solutions to support various industries, including batteries and automotive.

Bosch aims to make Mexico a hub for advanced manufacturing by connecting operators, machines, and cloud platforms for real-time data analysis and predictive maintenance. The adoption of digital twins is expected to cut production times by 50% and engineering costs by 25%.

Bosch's collaborative robotics focus aims to modernize factories while integrating human operators. The company also announced plans to enhance its automotive software capabilities at CES 2026, targeting the growing intelligent infotainment market. Bosch Mexico received the National Automotive Industry Award for water efficiency and sustainability initiatives.