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Bowker Motor Group appointed Jonathan Rogan as group aftersales, data, and innovation director, a role aimed at aligning aftersales performance with emerging technologies. Rogan transitions from head of business at Bowker BMW and MINI in Preston to focus on integrating aftersales with data analytics, automation, and AI.

This role is part of Bowker's strategy to modernize operations and adapt to changing expectations in vehicle servicing and customer engagement. Rogan will collaborate with Chris Eccles and Tom Fox on the aftersales strategy and technology adoption across the company.