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Branch CFO Matt Peterson is implementing automation within the finance team to facilitate the company's growth. The Minneapolis-based workforce payments provider has experienced over 1,200% revenue growth in the past three years.

Peterson's focus includes aligning financial planning with the product roadmap and enhancing operational efficiency through automation. The finance team, currently with about 10 members, is developing tools for daily journal entries and reconciliations, with the goal of allowing team members to engage in more strategic tasks. Effective use of AI and automation is expected to upskill the team and improve the accuracy and speed of financial reporting.