Branch CFO Matt Peterson to Drive Growth Through Automation in Finance Team
Branch's CFO Matt Peterson aims to leverage automation to support the company's growth strategy. The Minneapolis-based workforce payments provider has seen over 1,200% revenue growth in three years and is focused on enhancing its payment infrastructure. Peterson emphasizes the importance of aligning financial planning with product development through strategic automation, enabling the finance team to improve efficiency without increasing headcount. The finance team is already developing automated tools for daily tasks, aiming for a more strategic role in operations.
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Branch CFO Matt Peterson is implementing automation within the finance team to facilitate the company's growth. The Minneapolis-based workforce payments provider has experienced over 1,200% revenue growth in the past three years.
Peterson's focus includes aligning financial planning with the product roadmap and enhancing operational efficiency through automation. The finance team, currently with about 10 members, is developing tools for daily journal entries and reconciliations, with the goal of allowing team members to engage in more strategic tasks. Effective use of AI and automation is expected to upskill the team and improve the accuracy and speed of financial reporting.
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