BRX Group Launches CM.OSX™ for AI-Driven Marketing Transformation

BRX Group introduces CM.OSX™ to assist organizations in navigating AI-driven marketing changes, appointing Alison McKinnon as Managing Partner. The new service aims to streamline workflows, automate tasks, and foster responsible AI use in marketing operations.

Published Apr 1, 2026

BRX Group has launched CM.OSX™, a service designed to help marketing teams adapt to AI-driven changes. This initiative addresses the increasing pressure on Chief Marketing Officers (CMOs) to enhance efficiency through AI while lacking clear guidance on implementation and training.

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Alison McKinnon has been appointed as the founding Managing Partner to lead this effort, which consolidates BRX, CM.OSX™, and Brand.OSX® to support CMOs in strategy and execution. By providing structured workflows and automation, BRX Group aims to be a key partner in enhancing commercial impact for marketing organizations.