BRX Group Unveils CM.OSX with Alison McKinnon as Managing Partner
BRX Group has launched CM.OSX, a marketing advisory service led by Alison McKinnon, targeting AI integration in marketing. The service aims to assist organizations in optimizing AI workflows and governance amidst rising demand for operational efficiency.
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BRX Group has initiated a new marketing advisory service, CM.OSX, appointing Alison McKinnon as its Managing Partner. This service addresses the increasing need for organizations to integrate AI and automation into their marketing functions, focusing on workflow design, tool selection, and governance.
CM.OSX aims to assist marketing teams in building smarter workflows and automating routine tasks while navigating training and governance challenges. The offering has already engaged over 20 Australian brands and is actively recruiting to expand its capabilities. This move reflects a significant shift in the market where marketers must not only adopt AI tools but also redesign internal processes to manage associated risks and responsibilities.
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