C Squared Social Expands Media Buying Division 3x Post-Andromeda Update
C Squared Social has tripled its media buying division following the Meta Andromeda update, aiming to enhance client outcomes. The agency's focus on a systems-driven performance model aligns with the industry's shift towards automation and AI-driven strategies.
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C Squared Social has expanded its media buying division by three times, driven by the recent Andromeda update from Meta. This expansion is centered around a proprietary intelligence platform designed to enhance performance through better data integration and real-time decision-making.
The agency's restructuring began in September 2025 in anticipation of increased automation in marketing. The focus is on improving measurement and attribution, allowing clients to achieve measurable results and faster decision-making. This strategic shift positions C Squared Social to capitalize on evolving market dynamics, potentially increasing its competitive edge in performance marketing.
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