Canva Acquires Simtheory and Ortto to Enhance AI and Marketing Automation
Canva has acquired Simtheory and Ortto to bolster its AI and marketing automation capabilities. These acquisitions will further integrate AI into Canva's platform, enabling comprehensive workflow management from ideation to campaign execution.
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Canva has announced the acquisition of Simtheory, an AI collaboration platform, and Ortto, a customer data and marketing automation firm. The financial details were not disclosed, but the acquisitions aim to strengthen Canva's capabilities in agentic AI and marketing infrastructure.
Both companies were co-founded by Chris and Mike Sharkey, who will assume leadership roles at Canva. This move aligns with Canva's strategy to evolve from a design tool to a comprehensive platform that manages the entire workflow, including planning, creation, and optimization of marketing content. Canva's recent acquisition spree includes Doohly, Cavalry, MangoAI, and MagicBrief, contributing to its reported $4 billion in annualized revenue and 265 million users.
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