Article

Choice, a Czech-Polish SaaS startup for restaurant management, raised $7.1 million in a funding round led by Alea Capital, with participation from Smartlink, Reflex Capital, and J&T Ventures. This brings its total funding to $11.6 million.

The funding will support AI module development for marketing automation and customer engagement. Choice plans to enhance loyalty programs and marketing tools, aiming to double its annual recurring revenue, currently over $5 million, by 2026. The company has traction in Ukraine, the Czech Republic, and Poland, and is exploring expansion into Romania, Portugal, Spain, and Italy.