Choice Secures $7.1 Million Funding for AI Development and Expansion in Romania
Choice, a Czech-Polish restaurant tech startup, has secured $7.1 million in funding led by Alea Capital, bringing total funding to $11.6 million. The investment will focus on developing AI modules for marketing automation and enhancing customer engagement tools. Choice aims to expand its operations in Romania and other European markets while doubling its annual recurring revenue in 2026, building on its recent profitability milestone.
Theia Market Signal Identification - AI Assisted
Choice, a Czech-Polish SaaS startup for restaurant management, raised $7.1 million in a funding round led by Alea Capital, with participation from Smartlink, Reflex Capital, and J&T Ventures. This brings its total funding to $11.6 million.
The funding will support AI module development for marketing automation and customer engagement. Choice plans to enhance loyalty programs and marketing tools, aiming to double its annual recurring revenue, currently over $5 million, by 2026. The company has traction in Ukraine, the Czech Republic, and Poland, and is exploring expansion into Romania, Portugal, Spain, and Italy.
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