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Investigations in 2023 indicated that 90% of carbon credits from Verra-certified rainforest projects were worthless, triggering skepticism among major businesses like Disney and Salesforce. Despite this, $15.8bn was funded in 2025 for carbon credits, emphasizing a shift towards high-integrity credits.

The Core Carbon Principle (CCP) stamp, effective July 2023, has become a key criterion for buyers. Several countries, including Japan, China, and the UK, are enhancing their emissions trading schemes, while the EU's Green Claims Directive aims to clarify carbon neutrality claims. Companies are increasingly integrating nature and social considerations into their carbon strategies.