Decathlon Pulse Becomes Majority Shareholder in Rebike Mobility to Enhance Circular E-Mobility Solutions
Decathlon Pulse has become the majority shareholder of Rebike Mobility, aiming to enhance circular e-mobility solutions and expand the market for refurbished e-bikes in Europe. Rebike will maintain its independence under its current management, with plans to extend a successful shop-in-shop model to six additional Decathlon stores in Germany by 2026. Circularity Capital recognizes Rebike as a leader in promoting sustainable mobility and resource efficiency within the circular economy.
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Decathlon Pulse has increased its investment in Rebike Mobility, becoming its majority shareholder. This partnership aims to accelerate the circular economy within the cycling industry and expand the market for professionally refurbished e-bikes in Europe.
Rebike Mobility will continue to operate independently with its current management team. Decathlon and Rebike have successfully piloted a shop-in-shop model in three German locations since March 2025, allowing customers to purchase refurbished e-bikes directly in Decathlon stores.
Due to strong performance, Rebike plans to extend this concept to six more Decathlon stores in Germany in 2026. Circularity Capital views Rebike as a leading example of a circular economy business, promoting sustainable mobility and resource efficiency.
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