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Deutsche Messe AG is launching Industrial Transformation Africa from September 29 to October 1, 2026, in Casablanca, Morocco, alongside the Smart Factory Academy Casablanca. This initiative aims to support companies in automation, robotics, and Industry 4.0.

The event will be managed by Hannover Fairs MENA and will serve as a year-round platform for industrial innovation and technology transfer. The parallel NextGen Manufacturing Summit Africa will also occur, enhancing executive dialogue and collaboration among industry leaders. This strategy aims to solidify Deutsche Messe AG's presence in the African market.