Article

DJAX Technologies is launching the AdContext Protocol (AdCP) to support AI-driven programmatic advertising and CTV monetization. AdCP provides real-time budget optimization and facilitates private marketplace deals along with open web monetization.

It enables AI systems to operate directly with ad servers, SSPs, and DSPs using privacy-compliant data. DJAX is creating modular connectors for features like AI-based direct deal automation, real-time floor price optimization, and automated pacing adjustments, which are expected to reduce campaign setup time by 70-80% and increase CTV yield by 15-30%. The initiative aims to improve transparency and operational efficiency in the AdTech sector.