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Dotdigital Group plc acquired Alia Software Inc. for an initial $30 million, with a total maximum consideration of up to $60 million based on performance. The acquisition enhances Dotdigital's customer experience and data platform (CXDP) by integrating AI-driven web conversion solutions.

This aims to increase conversion rates, improve data capture, and enhance marketing ROI for Shopify merchants. The integration will support smarter targeting, owned data strategies, and better utilization of the Shopify ecosystem. The global lead capture software market is projected to grow from $2.87 billion in 2025 to $4.45 billion by 2029, driven by AI-powered personalization and automation.