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Dunbia, part of Dawn Meats, has launched a sustainability initiative with nine beef and sheep farmers in the UK to reduce carbon emissions on farms. The project will explore various management practices, such as grazing rotations and multispecies swards, and provide expert advice for tailored decision-making.

This initiative is part of the Plan Four Zero Activate program, which has measured carbon footprints from over 1,350 UK farms. Dunbia is collaborating with the Soil Association Exchange for on-farm benchmarking on biodiversity and carbon storage. Dawn Meats has allocated at least €100m to its sustainability strategy, targeting a 28% reduction in Scope 3 emissions intensity by 2030.