Edge Right Sold to Super-Sod in Strategic Acquisition
CMA served as financial advisor in Edge Right's acquisition by Super-Sod, enhancing Super-Sod's outdoor living product range. The transaction, finalized in three months, underscores the strategic value of direct-to-consumer models and automated manufacturing in the consumer products sector.
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Super-Sod has acquired Edge Right, a manufacturer of steel landscape edging and outdoor products, to diversify its product offerings and infrastructure. This acquisition allows Super-Sod to leverage Edge Right's direct-to-consumer sales and manufacturing capabilities for growth in the outdoor living market.
CMA facilitated the transaction, which took three months, by positioning Edge Right's growth narrative and managing due diligence. Edge Right's in-house manufacturing and digital marketing strengths align with Super-Sod’s established market presence in the Southeast.
Daniel Mullaly will continue as president, ensuring operational continuity during integration. This move emphasizes the growing trend of automation and direct distribution in consumer products, likely influencing future market dynamics.
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