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Edgewell Personal Care Co. is restructuring its operations to enhance efficiency through supply chain optimization, particularly in its North American wet shave business. The company aims to reduce duplicative work and invest in next-gen automation and digital tools.

Edgewell will also streamline its product offerings, having sold its feminine care brands to Essity. This initiative is expected to offset tariff pressures, increase service levels, and create productivity savings beginning in fiscal 2027. The focus will be on five core brands: Schick, Billie, Hawaiian Tropic, Banana Boat, and Cremo.