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Ekko, a London-based fintech, has established its US headquarters in Atlanta to assist banks and financial services in incorporating sustainability into their products. The B2B2C platform allows consumers to track the carbon footprint of their purchases and donate to verified environmental initiatives at checkout.

Ekko collaborates with impact partners focusing on carbon credits, animal welfare, plastic pollution prevention, and nature restoration. The company emphasizes scalability due to its lack of country-specific regulatory concerns.

Ekko's approach appeals to financial institutions as it presents sustainability as a revenue stream rather than an added cost. The Atlanta location was chosen for its supportive business community and reputation as 'Transaction Alley.' Grant Wainscott will lead North American operations from the Atlanta office.