Elastic Eliminates Per-Endpoint Pricing and Introduces Native Workflow Automation for Security Platform

Elastic has removed per-endpoint fees for its XDR product and added native workflow automation to enhance security coverage. The changes aim to reduce costs by up to 70% and address rising cybercrime costs in Australia, which have increased by 219%. With the new pricing model, customers can protect unlimited endpoints. The introduction of Elastic Workflows aims to streamline operations and minimize reliance on separate automation tools, allowing security teams to respond more efficiently to threats.

Published Mar 24, 2026

Elastic has eliminated per-endpoint pricing for its XDR product, allowing unlimited endpoint coverage, aiming to cut costs by up to 70%. This change responds to rising cybercrime costs in Australia, which have surged by 219% to over AUD $200,000 per incident.

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The company introduced Elastic Workflows, a native feature that automates routine tasks and integrates with existing security tools, potentially replacing standalone SOAR products. This shift aligns with the industry's move toward automated security operations, which require broader visibility and quick response capabilities. The new features are currently in tech preview.