Entain Partners with Huddle for Enhanced Trading Solutions in CEE
Entain has launched a strategic igaming partnership with Huddle to develop advanced trading solutions for tennis and basketball in Central and Eastern Europe. This collaboration aims to enhance pricing and market coverage, addressing the growing demand for in-play betting options across regional sportsbooks.
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Entain's partnership with Huddle focuses on creating tailored trading solutions for tennis and basketball, enhancing capabilities across its Central and Eastern Europe brands. The collaboration, which is now operational, combines Entain CEE's internal trading expertise with Huddle's automation systems, targeting improved pricing and market reach, particularly with player propositions and same-game parlays.
The agreement is part of a broader strategy to enhance proprietary trading capabilities in competitive markets. Meanwhile, Petro-Emphor has secured a distribution agreement with Stanhope-Seta for laboratory instrumentation in Qatar, aiming to support compliance and safety in fuel testing. This partnership will improve the availability of advanced testing technologies in a rapidly evolving market, aligning with Qatar's energy sector expansion goals.
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