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The EU-Armenia SME Fund invested $6 million in Bacon Holding to support growth and strengthen market position. This investment will focus on operational modernization and infrastructure enhancement, including process automation and logistics upgrades.

The strategy aims to improve efficiency and scalability while advancing product portfolio development and strengthening the commercial platform for market expansion. The EU-Armenia SME Fund, managed by Amber Capital Armenia, was launched in January 2020, raising over $60 million to finance sustainable growth in Armenian businesses.