Godrej Enterprises Invests ₹1,200 Crore in GenAI Strategy and Employee Upskilling
Godrej Enterprises Group is committing ₹1,200 crore over three years under project 'Amethyst' to enhance digital transformation. The strategy focuses on employee upskilling and upgrading technology for wider adoption of Industry 5.0 and AI applications. The company has launched its AI-driven platform, which became operational at the end of 2025, to support automation and contextualized applications.
Godrej Enterprises Group (GEG) is investing ₹1,200 crore over three years under project 'Amethyst' to advance digital transformation, focusing on employee upskilling and technology upgrades for Industry 5.0 and AI applications. The initiative includes training employees and developing proof-of-concept projects.
AI-curated by TheiaGEG's AI-driven platform, operational since late 2025, facilitates automation and integrates applications. The firm aims to double its business growth with AI, leveraging local models for better consumer insights. Additionally, GEG is enhancing manufacturing through its Factory 360 platform and exploring drone and robotics solutions for operational efficiency.
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