Grassroots Carbon Achieves 1.9 Million Tons in Carbon Removal, Partners with Microsoft and Chevron
Grassroots Carbon, a San Antonio-based startup, announced it has achieved 1.9 million tons of carbon removal and storage, with over 1.5 million retired carbon credits. The company, founded in 2021, collaborates with ranchers to enhance soil health through regenerative practices, utilizing a proprietary dataset and software tools.
It sells carbon credits to corporate clients, including Microsoft and Chevron, sharing revenue with ranchers to provide supplemental income. Grassroots has paid ranchers $40 million for carbon sequestered in soil.
The company addresses challenges in carbon credit generation by aggregating credits from multiple ranches and adhering to verification standards. It supports the development of the Climate Action Reserve's Soil Enrichment Protocol version 2.0, aiming to demonstrate the profitability of regenerative ranching.
