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Gulf Business Machines (GBM) announced two senior leadership appointments to bolster its executive team and enhance market presence in the UAE. Dr. Feras Al Jabi has been appointed General Manager of Technology, tasked with strengthening GBM's technology strategy and advancing its cloud, data, AI, and automation capabilities.

Bassam Rached takes on the role of General Manager of GBM Abu Dhabi, focusing on strategic initiatives and operational oversight to drive digital transformation in the emirate. Both leaders will work to align GBM's offerings with market demands and strengthen partnerships with technology providers.