JOKR Achieves EBITDA Break-even Amidst Shift to Automation in Quick Commerce
JOKR achieves EBITDA break-even after five years, nearing R$1 billion in annual revenue. This reflects a strategic pivot towards automation and operational efficiency in the quick commerce sector.
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JOKR, operating in Brazil under the Daki brand, has reached EBITDA break-even and is approaching R$1 billion in annualized revenue, with a year-on-year growth exceeding 50%. Founded in 2021, the company has garnered over $500 million from investors such as Balderton Capital and Tiger Global, subsequently restructuring to focus on its Brazilian operations.
Recently, JOKR received a minority investment from iFood, enhancing its market position. This progress indicates a broader trend in the quick commerce industry, shifting focus from aggressive growth to sustainable operational practices, which could redefine profitability standards in the sector.
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