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Joseph Joseph has extended its partnership with XPO Logistics to incorporate global forwarding from China to the UK. This collaboration, which has been active for six months, enables XPO Logistics to oversee Joseph Joseph's orders, supplier profiles, and the logistics of freight movement to the e-fulfilment hub in Rugby, UK.

The integration of AI-driven automation will enhance customs clearance by validating data and streamlining documentation, thus improving the speed and reliability of shipments. XPO Logistics will manage the entire supply chain from sourcing to final delivery.