Article

House of Biryan (HOB) has appointed MS Dhoni as its ambassador, aiming for ₹500 crore ($60m) in annual revenue within four to five years. The Mumbai-based cloud kitchen operates over 25 outlets in Mumbai, Delhi, and Dubai, with a 45% customer repeat rate.

HOB utilizes food-tech automation for consistent quality, which Dhoni highlights as key to their business model. The company plans to expand into Dubai in 2025, testing its model for broader growth in the Middle East.

HOB’s proprietary kitchen management software enables mass customization of dishes, facilitating scalability in high-volume catering. Dhoni's role reinforces the company's operational strength as it prepares for upcoming funding.