M&S Partners with Yeyasso to Support Cocoa Farmers in Côte d'Ivoire
Marks & Spencer (M&S) has partnered with Yeyasso to enhance support for cocoa farmers in Côte d'Ivoire. The initiative includes direct payments through Fairtrade Premium support and a community scheme for building schools and funding solar water pumps. M&S will invest financially over two years to improve farmers' livelihoods, with promotional efforts featuring female farmer Diomandé Léontine on packaging in the UK.
Theia Market Signal Identification - AI Assisted
Marks & Spencer (M&S) has announced a partnership with Yeyasso to support cocoa farmers in Côte d'Ivoire. The initiative will provide additional payments to farmers as part of Fairtrade Premium support and includes a community scheme focused on building schools and funding solar water pump installations.
M&S will invest financially over two years to improve the livelihoods of farmers and their communities. The partnership will be promoted in the UK through M&S Choc Marks bars, featuring female farmer Diomandé Léontine on the packaging to highlight the producers.
Comments