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Persona AI has appointed Michael Perry as Head of Commercial Strategy, signaling a shift towards commercial deployment of humanoid robots in heavy industry. This follows agreements with HD Hyundai and POSCO Group to advance humanoid automation in shipyards and steel manufacturing, as well as a pilot program in Louisiana.

Perry's role will involve developing a commercial framework and engaging with strategic partners to facilitate the deployment of humanoids in welding, fabrication, and maintenance tasks. The company aims to address the urgent capacity challenges in these high-risk environments.