Raj Cooling Systems Launches AGREYAS Brand for Consumer Appliances in India
Raj Cooling Systems aims to enter the Indian consumer appliances market with its new brand AGREYAS, targeting a market exceeding Rs. 1.5 lakh crore. The company plans to introduce mid-premium air conditioners, washing machines, and geysers, emphasizing energy efficiency and advanced technology.
Theia Market Signal Identification - AI Assisted
Raj Cooling Systems has launched its consumer appliances brand AGREYAS, aiming to penetrate a market valued over Rs. 1.5 lakh crore. The brand will offer a range of products including air conditioners, washing machines, and geysers, focusing on modern technology and energy efficiency.
The company has appointed Emraan Hashmi as brand ambassador to enhance visibility and consumer connection. A balanced 50-50 media strategy will integrate offline distribution with digital marketing efforts.
AI will be leveraged to improve appliance efficiency and predictive maintenance, reinforcing a commitment to sustainability. The company anticipates continuous growth supported by a robust domestic consumer base and adaptable supply chain.
Comments