Reverse Focus Acquires Apiro Marketing to Enhance Mortgage Solutions
Reverse Focus has acquired Apiro Marketing to integrate software and marketing services, aiming to enhance offerings for mortgage professionals. The acquisition is expected to broaden Reverse Focus's reach into the forward mortgage market and improve content delivery on HECMWorld.com.
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Reverse Focus has completed the acquisition of Apiro Marketing, with Andrew Montesi leading strategic initiatives and website redesign efforts. This consolidation aims to combine previous collaborations into a unified growth strategy, enhancing integrated software and marketing solutions for the mortgage industry.
Montesi's 20 years of experience is expected to provide immediate value to reverse mortgage originators as the company seeks to expand its market presence. The deal highlights an industry trend where technology and marketing providers are adapting to a lower-volume mortgage market by offering bundled services that include CRM, marketing automation, and strategic advisory. As firms centralize vendor relationships, professionals may encounter more combined service offerings in the evolving mortgage landscape.
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