ROH Joins Preferred Hotels & Resorts Alliance Partner Program for Financial Infrastructure

ROH has partnered with Preferred Hotels & Resorts as part of its Alliance Partner Program, providing financial infrastructure to luxury properties globally. This affiliation positions ROH as a recommended provider for member properties, enhancing revenue visibility and supporting margin expansion through advanced technology solutions.

Published Mar 26, 2026

ROH has announced its partnership with Preferred Hotels & Resorts, joining the brand's Alliance Partner Program. This collaboration establishes ROH as a recommended provider of financial infrastructure for Preferred Hotels & Resorts' global portfolio of independent luxury properties.

AI-curated by Theia

The partnership aims to enhance revenue visibility and support margin expansion through technology and automation. ROH will work with member properties to leverage AI and ensure a solid foundation for future investments.