Schneider Electric Partners with Tradeling to Enhance Digital Distribution of Automation Products in UAE
Schneider Electric has partnered with Tradeling, MENA's largest B2B digital ecosystem, to distribute LK-branded electrical and industrial automation products in the UAE. The agreement was formalized in Dubai and aims to combine online procurement with offline engagement. The B2B segment in the region is projected to grow significantly, presenting opportunities for deeper engagement through digital commerce capabilities.
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Schneider Electric has entered into a partnership with Tradeling to distribute Lauritz Knudsen (LK) electrical products and select Industrial Automation offerings across the UAE. This collaboration, formalized at Schneider's Dubai office, aims to enhance B2B digital commerce in the electrical and industrial automation sectors.
Tradeling will use its digital platform for distribution, merging online procurement with offline engagement. The B2B market in the Middle East and Africa is expected to grow at a CAGR of nearly 16% from 2026 to 2031, highlighting the potential for digital commerce integration in Schneider Electric's channel ecosystem.
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