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Shelly Group is enhancing its market presence in Italy through a structured multi-channel strategy aimed at strengthening its physical distribution in the electrical sector and establishing itself as a reliable smart home brand. The company plans to set up a local entity in the UK, with Tasev relocated from Sofia to Manchester to facilitate closer collaboration with local partners.

By 2026, Shelly seeks to achieve a prominent position in the UK and Ireland, expanding its partner ecosystem and entering new sectors in home and commercial automation. The company also aims for rapid revenue growth in the Iberian Peninsula and France, focusing on the B2B segment, retail DIY channels, and photovoltaic sectors.