Shelly Group Expands Presence in Italy and Europe with Multi-Channel Strategy
Shelly Group is implementing a structured multi-channel strategy in Italy to enhance its physical presence in the electrical distribution market. The company aims to establish a local entity in the UK, develop a dedicated team, and execute a comprehensive go-to-market strategy by 2026, focusing on building a sustainable position in the UK and Ireland. Additionally, there are ambitious revenue growth targets for the Iberian Peninsula and France, emphasizing deeper partner engagement and market visibility in the smart automation sector.
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Shelly Group is enhancing its market presence in Italy through a structured multi-channel strategy aimed at strengthening its physical distribution in the electrical sector and establishing itself as a reliable smart home brand. The company plans to set up a local entity in the UK, with Tasev relocated from Sofia to Manchester to facilitate closer collaboration with local partners.
By 2026, Shelly seeks to achieve a prominent position in the UK and Ireland, expanding its partner ecosystem and entering new sectors in home and commercial automation. The company also aims for rapid revenue growth in the Iberian Peninsula and France, focusing on the B2B segment, retail DIY channels, and photovoltaic sectors.
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