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SHIFT Car Rental has signed a partnership with Amber Connect to integrate AI-powered telematics across its fleet in the UAE. The collaboration will utilize Amber Connect's real-time telematics platform, providing insights into vehicle performance, driver behavior, fuel usage, and predictive maintenance.

This integration aims to enhance operational efficiency and improve the rental experience for customers. Additionally, the partnership supports SHIFT's sustainability efforts, helping reduce emissions and align with the UAE's Net Zero 2050 goals. The initiative positions SHIFT as a leader in intelligent mobility in the rental sector.