Article

Somic Packaging has expanded its sales team in the Northwest region by hiring Carl Roeder, who has over 20 years of experience in automation. Roeder has a history of recommending Somic equipment for its industrial design and believes the U.S. market will follow Europe's trend towards retail-ready formats.

He regards Somic's technology as ideal for this shift and appreciates the company’s focus on engineering excellence and customer partnerships. Roeder cites Peter Fox’s vision for North American growth as a significant influence on his decision to join Somic.