Strum Platform and FinGoal Form Partnership for Enhanced Personalization in Banking

Strum Platform and FinGoal have initiated a partnership to provide advanced personalization tools for financial institutions. The integration will combine FinGoal's transaction enrichment with Strum's customer data platform (CDP) and marketing automation, facilitating targeted outreach and engagement strategies.

This collaboration enables institutions to identify member needs more effectively and automate personalized marketing campaigns. Clients will benefit from real-time product offers, reduced generic marketing reliance, and improved tracking of campaign performance through PowerBI dashboards. The integration is now available for existing Strum Platform clients, with options for new institutions to engage with the solution.