Tractor Supply Co. Achieves 32% Email Marketing Cost Reduction Through ITG Partnership

Tractor Supply Co. engaged ITG in late 2025 to address its marketing challenges amid expansion efforts. The partnership has led to a 32% reduction in email marketing costs through ITG's Storyteq technology, facilitating automated workflows and creative efficiencies.

This collaborative effort allows for enhanced content delivery across various touchpoints without increasing budget or headcount. The repeatable model from ITG suggests potential for further cost savings, indicating a robust framework for ongoing optimization and growth in content automation and personalization.