Who Gives A Crap Reports £3M Profit and Expands UK Presence with Purpose-Driven Initiatives
Who Gives A Crap, an eco-friendly toilet paper brand, reported operating profits of £3.0M for FY25, a 7.5% increase from the previous year. The company is enhancing its UK presence with advertising campaigns and limited edition products, aiming to re-engage consumers in the household aisle. With a commitment to global hygiene, it has raised £11M to support partners like Fresh Life and WaterAid. The brand is also investing in methane-avoidance sanitation carbon credits to address sanitation and climate issues.
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Who Gives A Crap reported a 7.5% increase in operating profits to £3.0M for FY25 as it expands in the UK market. The brand is enhancing engagement in the household category, with around 25% of sales from re-engaged shoppers.
The launch of its advertising campaign, Feel Good Toilet Paper, along with limited edition releases, is aimed at invigorating consumer interest. The company has donated £1.28M this year, totaling £11M to date, to support global partners in improving water and sanitation access. Additionally, it is investing in methane-avoidance sanitation carbon credits to address environmental issues alongside its mission.
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