Zalando to Open Strategic Office in Bucharest, Strengthening Central and Eastern European Presence
Zalando plans to establish a multifunctional office in Bucharest by late 2026, focusing on operational processes and support services. This move aims to enhance synergies within its European network and cater to local talent in critical administrative and IT functions.
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Zalando is set to open a new office in Bucharest, serving as a multifunctional center for Romania, with operations planned to begin by the end of 2026. The office will focus on HR, finance, IT, and cybersecurity, aiming to integrate smoothly into Zalando's European network.
The decision to locate in Bucharest leverages a well-developed business services ecosystem and access to qualified multilingual talent. This expansion is part of a strategy to enhance e-commerce operations in Europe, with a gradual transfer of activities and personnel over the next two years.
In Q1 2026, Zalando reported a gross merchandise value of €4.3 billion, showing a 6% increase pro forma and a 21.7% increase year-over-year. Continued investments in AI and logistics automation are also expected to improve user experience and operational efficiency.
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