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ZeroToOne.AI has partnered with Horizon Media to integrate its Large Behavioral Model into HorizonOS, enhancing predictive behavioral intelligence. This integration aims to shift AI capabilities from workflow automation to real-world outcome prediction.

The collaboration is expected to provide clients with a modern audience advantage through intelligence that adapts quickly to behavior changes. Both companies plan to further deepen their AI integration efforts, focusing on bid optimization, ID resolution, and the deployment of ZeroToOne's modeling engine within HorizonOS.