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AIS, Central Group, and Japan Airlines are collaborating to provide a Sustainability Learning Experience for campaign winners, emphasizing responsible E-Waste management. This initiative supports the 'Thais Say No to E-Waste' campaign, which has been running since 2020, and aims to develop a national model under the Circular Economy concept.

Central Group targets a 30% reduction in landfill waste by 2030 and aims for Zero Waste to Landfill by 2050. Japan Airlines is committed to carbon neutrality by 2050 and increasing Sustainable Aviation Fuel usage to 10% by 2030. The partnership aims to foster consumer trust in E-Waste disposal and strengthen Thailand's transition to a low-carbon society.