Allbirds Rebrands as Smartbird, Appoints New CEO Amid AI Focus
Allbirds Inc. has rebranded to Smartbird Inc. and appointed Nadia Carlsten as CEO to focus on AI infrastructure. This strategic shift comes after a difficult financial year, with plans to leverage increased financing to establish a foothold in AI services.
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On June 17, Allbirds Inc. officially transitioned to Smartbird Inc., emphasizing artificial intelligence as its new core focus. Nadia Carlsten has been appointed as president and CEO, succeeding Joe Vernachio, who resigned to lead the Sorel brand under Columbia Sportswear Company.
The rebranding follows the acquisition of Allbirds' brand and footwear assets by American Exchange Group, in partnership with WSG Brands. Smartbird increased its convertible financing facility from $50 million to $100 million to support its AI infrastructure strategy. In 2025, Allbirds reported a net sales decline of nearly 20% to $152.5 million and a net loss of $77 million, prompting a pivot towards becoming a GPU-as-a-Service and AI-native cloud solutions provider.
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