Barilla Aims for 45% Increase in Water Recycling by 2024 and 99.8% Recyclable Packaging

Barilla targets a 45% increase in recycled water and 99.8% recyclable packaging by 2024, with a significant 164% rise in water-stressed areas. This commitment coincides with Global Recycling Day and World Water Day, emphasizing sustainable production and resource management. The Rubbiano plant in Parma is pivotal, recovering over 62,000 m³ of water. Future investments include over €5 million in water efficiency initiatives and a goal to increase recycled water by 250% by 2030 in water-stressed areas.

Published Mar 23, 2026

Barilla is committed to sustainability, aiming for a 45% increase in water recycling and 99.8% recyclable packaging by 2024. Water recovery has soared by 164% in water-stressed regions. The Rubbiano plant has recovered over 62,000 m³ of water from improved wastewater treatment.

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Barilla collaborates with suppliers to enhance water management in agriculture. Planned investments exceeding €5 million in the Rubbiano plant's Energy & Water Plan aim to raise recycled water use by 250% by 2030. The Blue Box packaging reflects Barilla's commitment to sustainability, using sustainably sourced materials and low-odor inks.